DISCOVERY PARK OF AMERICA: Advertising

Print | Digital | Onsite | Video

As a brand and experience, Discovery Park of America is growing and ever evolving. The focal point of many advertisements were to capture the magic of an exhibit or artifact. We researched the top exhibits or artifacts that our audience loved the most about the park. We translated that into carefully curated visual communications. To make this happen, this took the coordination of both marketing department and the creative department. Early advertisements use specific exhibits and artifacts as the background. As the brand grew, the compositions flipped the focal point, and we pushed them to the foreground with the help of branding elements to create visual tension and depth.